In this episode, our guest Grace Chua talks us through her work as the Head of Writing and Storytelling at Kite Insights. She explains how storytelling can bring us to a more sustainable future, while highlighting the ethos of trying to serve people and curiosity as essential qualities in content production jobs. We also discuss our perceptions of using AI and strategies to avoid greenwashing for clients.
Speaking from her previous experience, Grace shares her career journey as an environmental journalist. We touch on the issue of misinterpreting scientific findings, what it takes to properly communicate science and tips for asking questions.
For inspiring books and essays on sustainability, Grace recommends What If We Get It Right?, Climate Action for Busy People, Braiding Sweetgrass, The Field and an essay on Solarpunk. When it comes to climate-friendly food, it’s hard for her to pick a favourite, but she enjoys the creative recipes from Plantasia, which celebrates plant-based twists on traditional Asian cooking.
Visit our website to listen to the podcast or read the transcript.
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